Websites
The first step to marketing your business online is creating a web presence. Most business owners find this process daunting because they either lack the technical knowledge or they overestimate the cost. At eDash Marketing, we believe in creating websites that are simple, clean and user-friendly so customers can find the information they want quickly and easily. We also believe that a website should not cost more than the value it provides to your business.
Online Advertising
The second major component of marketing your business online is enabling customers to find your website so they can learn more about your business. The most practical way to do this for most small businesses is through online advertising with companies such as Google, Microsoft and Yahoo. Online advertising can be targeted both by search keywords and geography, allowing your business to attract potential customers that are highly likely to convert into paying customers. eDash Marketing offers full-service online advertising campaign management for a reasonable fee, allowing you and your business to focus on what it does best.
Email Campaigns
The third component of a good online marketing campaign is email marketing. Email allows your business to keep in touch with current and potential customers on a regular basis. This allows your business to increase the revenue it generates from the highest quality prospects: those that have opted to receive information from you.
The first step in beginning an email campaign is collecting email addresses from those individuals who are interested in receiving them. Perhaps you already have a database of email addresses from existing customers and contacts. If not, you can begin today by including a form on your website, collecting email addresses at the point of sale or having a sign up form at your business.
Once you have a database of emails, you can begin to communicate with your customers at regular but reasonable intervals with the latest products, services or offers from your company. Most email clients used by businesses have limits on the amount of emails you can send at one time. Similarly, mass emails from personal accounts will often get flagged as spam and head right into the trash.
eDash Marketing offers email campaign software that will solve these problems for your business. We will create an email template customized to the existing marketing from your business. We will also handle the delivery of email, while still allowing you full control of the message and frequency of your email campaign.