Pay per click marketing (or PPC) is a form of online advertising. It allows business owners (that's you) to run advertisements on search engines like Google. I'll create short advertisements that are extremely targeted to the audience you want to reach and you pay only when searchers click on those ads.
Should You Do PPC Marketing?
Some businesses don't make good candidates for PPC marketing. You might not be a candidate for pay per click marketing if you:
- Have a low customer value (like Dairy Queen)
- Don't have people searching for your product (like a
unicycling mathematician) - Have a low conversion rate (like a shopping mall)
However, some businesses make GREAT candidates for PPC marketing. I have some clients making 300-500% returns on their ad spend because they have a business that makes sense for online marketing and there's little competition. Some examples include:
- Business to business consulting
- Local services with $100+ average customer value
- Real estate and property management
- Businesses with goods or services deliverable online
- Lawyers, dentists, psychologists, chiropractors
- Industrial, manufacturing or milling
Why eDash Marketing for PPC?
Most PPC businesses charge a percentage of ad spend. Unfortunately, this means they make more money when you spend more money. Bad idea.
Instead, I charge a flat rate based on the estimated time needed to set-up and maintain your account. Our interests are now aligned, so you'll have an unbiased opinion about whether you should spend more or less on your PPC ad budget.
Furthermore, I'm Google Adwords certified. This matters little to you, me or the end result...but sometimes having a shiny plaque on the wall is reassuring, so I felt I should mention it.
Finally, I have a solid track record of generating revenue from pay per click campaigns. In fact, I'm willing to put my money where my mouth is. I personally spend more than over 80% of my clients on Google Adwords campaigns...and I make a tidy return on investment every single month.